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“It was—unbelievably—not a crazy experience.” Online dating has certainly lost its lonely-hearts stigma.
Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.
A whopping 44 percent of respondents who tried online dating said the experience led to a serious long-term relationship or marriage.
That kind of connection rate would shatter Hall of Fame records, at least in baseball.
According to a 2015 study by the Pew Research Center, 15 percent of American adults have used online dating sites (web-based platforms like Match.com) and/or dating apps (location-based smartphone apps like Tinder).
Participation by those 18 to 24 has almost tripled since 2013, and boomer enrollment has doubled.
But the responses from the more active group suggest they’re highly frustrated.
They gave online dating sites the lowest satisfaction scores Consumer Reports has ever seen for services rendered—lower even than for tech-support providers, notoriously poor performers in our ratings. Well, finding a mate can be arduous and exhausting.
“Sometimes whatever chemistry we had just fizzles out.”Perhaps being in the market for a mate can’t be compared with using other services. D., a professor at the Harvard Business School who studies consumer behavior, thinks so.“Those are among the most popular dating sites in the world, and when you’re fishing, it just makes sense to drop your line in the most crowded ponds.” That’s generally true unless you have a particular guiding factor, such as religion, race, or politics, in which case you can go to a niche site like JDate or Black People Meet.Kate, the government analyst, has started using Tastebuds, a site based on music preferences.Our survey included many people who at some point had used a dating website or an app, as well as a subset of 9,600 respondents who used them in the past two years.